Release notes are communications that inform users about product updates — new features, improvements, bug fixes, and changes. While often treated as an afterthought, well-crafted release notes are a powerful retention and engagement tool.
Best practices for release notes: - Write for users, not developers. Focus on what the change means for the customer, not technical implementation details. - Link to customer feedback. When a feature was requested by users, say so. This closes the loop and builds trust. - Include visuals. Screenshots, GIFs, and short videos make release notes scannable and engaging. - Be consistent. Weekly or bi-weekly releases build a reliable communication rhythm. - Celebrate the team. Attribution (human or team-based) makes release notes feel personal.
FeatureSay's changelog publisher supports rich release notes with images, embeds, scheduled publishing, and automatic notifications to users who voted for shipped features — turning every release into a customer engagement moment.