10 Great Public Product Roadmap Examples (and Why They Work)

A great public roadmap builds trust, reduces support tickets, and turns customers into product advocates. But most companies either hide their roadmap entirely or publish something that's too vague to be useful.

Here are 10 examples of public roadmaps done right — and what you can learn from each.

1. Linear

Linear's public roadmap is minimal but effective. Three columns: Planned, In Progress, Complete. No dates, no overpromising. Each item links to the relevant GitHub issue.

**Lesson**: Keep it simple. Three status columns are enough. Link to where the actual work happens for transparency.

2. Notion

Notion uses their own product for their public roadmap — a Notion database visible to all. It shows what they're working on with status labels and clear categorization.

**Lesson**: Use your own product for your roadmap if possible. It's the ultimate proof that you believe in what you're building.

3. Figma

Figma's public roadmap is organized by product area (Design, Prototyping, FigJam) with release status indicators. Beautifully designed, as you'd expect.

**Lesson**: Organize by product area for large products. Customers can filter to what they care about.

4. Loom

Loom's public changelog + roadmap combination is excellent. Each shipped feature links to the original feedback that inspired it.

**Lesson**: Show the connection between customer feedback and your roadmap. Close the loop visibly.

5. Slack

Slack uses a hybrid approach — high-level direction posts with periodic updates, combined with a feedback forum for feature requests.

**Lesson**: For large companies, a hybrid approach (strategic updates + feedback forum) works better than a detailed roadmap that's constantly wrong.

6. Canva

Canva's "What We're Working On" page organizes features by theme (Design, Collaboration, Print) with clear status indicators.

**Lesson**: Thematic organization helps customers understand your strategic direction, not just your feature list.

7. Webflow

Webflow's Wishlist lets customers submit and vote on features, with a publicly visible status on each request.

**Lesson**: Merge your feedback board with your roadmap. Customers see their requests move from "submitted" to "planned" to "live."

8. GitHub

GitHub's public roadmap is organized by product area with quarterly themes and detailed issue tracking.

**Lesson**: For developer-focused products, link roadmap items to actual issues and PRs for ultimate transparency.

9. Superhuman

Superhuman keeps a curated list of recently shipped features and a "coming soon" section — intentionally light on detail.

**Lesson**: You don't need to share everything. A curated view of highlights + coming attractions maintains excitement without overpromising.

10. FeatureSay (dogfooding)

FeatureSay's own public roadmap uses the same tool our customers use. Feedback board + roadmap + changelog — fully integrated with customer voting driving priorities.

**Lesson**: Practice what you preach. Using your own feedback tool shows customers you believe in the approach.

What makes a public roadmap great

Across all 10 examples, the common threads:

1. Simple structure: 3-4 status columns, not complex Gantt charts
2. No fixed dates: Horizon-based (Now/Next/Later) or status-based (Planned/In Progress/Done)
3. Linked to feedback: Show customers their input matters
4. Regularly updated: A stale roadmap is worse than no roadmap
5. Honest: Don't overpromise. Under-promise and over-deliver.