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Feedback Management

Customer Feedback Tools Pricing Comparison 2026: FeatureSay vs Canny vs Featurebase vs Frill

Complete pricing breakdown of the top feedback tools. See exactly what each plan costs, what's included, and which tool offers the best value for your team size.

July 16, 2026
8 min read

Pricing for customer feedback tools is all over the map — from free to hundreds per month, with completely different pricing models that make apples-to-apples comparison difficult.

Here's the definitive 2026 pricing comparison across the top tools.

FeatureSay

**Model**: Flat-rate per workspace

  • - No free plan — 14-day free trial on Pro (no credit card required)- No free plan — 14-day free trial on Pro (no credit card required)
  • - Pro: $19/month ($15/mo annual = $180/year) — Unlimited feedback, 3 workspaces, 10 members, public portal, custom domain, community support. 14-day free trial.- Pro: $19/month ($15/mo annual = $180/year) — Unlimited feedback, 3 workspaces, 10 members, public portal, custom domain, community support. 14-day free trial.
  • - Growth: $39/month ($31/mo annual = $372/year) — Most popular. Everything in Pro + 10 workspaces, 25 members, AI insights, Slack, Priority support, Webhooks & API.- Growth: $39/month ($31/mo annual = $372/year) — Most popular. Everything in Pro + 10 workspaces, 25 members, AI insights, Slack, Priority support, Webhooks & API.
  • - Scale: $79/month ($63/mo annual = $756/year) — Everything in Growth + Unlimited workspaces, white-label, SSO/SAML, SLA guarantee, dedicated support. Contact sales.- Scale: $79/month ($63/mo annual = $756/year) — Everything in Growth + Unlimited workspaces, white-label, SSO/SAML, SLA guarantee, dedicated support. Contact sales.

**Best value for**: Any team size. Flat-rate pricing means your cost doesn't grow with users or feedback volume.

Canny

**Model**: Per tracked user (gets expensive fast)

  • - Free: Limited features, 100 tracked users- Free: Limited features, 100 tracked users
  • - Growth: ~$100+/month — scales with tracked users- Growth: ~$100+/month — scales with tracked users
  • - Business: Custom pricing — includes SSO, priority support- Business: Custom pricing — includes SSO, priority support

**Best value for**: Small teams with few end users. Gets expensive as customer base grows.

**Hidden cost**: Price increases with every new customer who's tracked for feedback purposes.

Featurebase

**Model**: Flat-rate tiers

  • - Free: Basic feedback board- Free: Basic feedback board
  • - Pro: ~$39/month — expanded features- Pro: ~$39/month — expanded features
  • - Business: Custom pricing- Business: Custom pricing

**Best value for**: Budget-conscious teams that don't need AI features. Lower price point but fewer advanced capabilities.

Frill

**Model**: Flat-rate with feature gates

  • - Free: Basic board- Free: Basic board
  • - Pro: ~$25/month — expanded features- Pro: ~$25/month — expanded features
  • - Business: Custom pricing- Business: Custom pricing

**Best value for**: Very small teams needing basic feedback functionality. Lowest paid tier in the market, but limited feature set.

UserVoice

**Model**: Enterprise, contact sales (typically $$$

  • - No free plan- No free plan
  • - Contact sales for pricing- Contact sales for pricing
  • - Typically $500+/month minimum- Typically $500+/month minimum

**Best value for**: Large enterprises with procurement processes. Overkill and overpriced for most teams.

Productboard

**Model**: Per user per month

  • - Essentials: $20/user/month- Essentials: $20/user/month
  • - Pro: $50/user/month- Pro: $50/user/month
  • - Enterprise: Custom- Enterprise: Custom

**Best value for**: Large organizations focused on internal PM workflows. Expensive for small teams.

**Hidden cost**: A 10-person team pays $200-$500/month for tools that FeatureSay covers at $19/month.

The verdict

**Best overall value**: FeatureSay. Try it free for 14 days — then $19/month Pro with unlimited feedback. Need AI insights? Growth ($39/month) adds AI, Slack, and priority support. No per-user fees, no per-feedback-item fees.

**Best for tightest budget**: Frill at $25/month — but expect to outgrow it quickly.

**Best for enterprise**: UserVoice — if you have the budget and need enterprise procurement.

**Avoid if budget matters**: Canny (per-user pricing scales aggressively), Productboard (per-user costs add up fast).

What to watch for

  • Per-user pricing: A $20/user/month tool costs $200/month for a 10-person team. Compare against flat-rate tools.
  • Per-feedback-item limits: Some tools cap the number of feedback items you can collect. Read the fine print.
  • Feature gates: Many tools put key features (AI, analytics, custom domain) behind expensive tiers. Check what's included at each level.
  • Free plan limitations: Some "free" plans are glorified demos with severe limits. FeatureSay's 14-day free trial gives you full Pro access — no credit card required.

Ready to put these insights into practice?

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